With our rapidly advancing society, the Millennial and Gen Z generations have grown up in a world where they have all the latest technology at their fingertips straight from birth. So now, it’s only natural that businesses have started gravitating to the most popular places on the internet to reach young people. Now you can seek advice from someone on just about every platform, from Instagram to Twitter, and even the latest craze, TikTok. Mortgage lenders are following suit and trying to reach a new demographic through social media, but is it trustworthy? A recent article from Forbes ponders this very idea.